01 — Project details/brief
Create branded posts based on ongoing trends/viral trends to gain traction, stay relevant, and help the brand connect with its young audience.
E.g: The Barbenheimer trend
02 — Creative process
My approach is to first identify if the values of the brand I'm working on aligns with the trend. Then, come up with a concept to integrate the brand messaging/feature/USP in a trend without coming across as forced.
When the prices of tomatoes skyrocketed suddenly in India. Wrote a funny social media post.
Celebrate Grandparents day with a heart-warming post for a school brand
Celebrated the historic launch of India's first moon-lander in 2023 with the brand connect to stock markets.
A funny take on when the markets took a hit and crashed significantly.
03 — Results
Managed to land more than 8k+ likes on some posts within a day or two which had never happened before for the brand.
2K
Traffic
+34%
Impressions
+18%
Engagement