I volunteered to build a community of readers around West Vancouver and brand loyalists through content and social media (Instagram and TikTok). The goal was to increase the number of followers and engagement for Indigo Park Royal store through quality and valuable content.
Conceptualized, shot, and created a fun piece of content as part of the 'Book Store Relatable Scenarios'. Garnered 685 views, 4 shares, and tons of praises from the management.
Created 'Staff Picks' videos to recommend books read by staff to build credibility and boost sales. This increased sales of multiple staff picks by 20-30%.
Created a fun Reel to promote Indigo's Back To School Collections. We sold out 75% of the collection within 2 weeks of the release.
Made a Reel to announce for the latest Jellycat arrivals in the store. Around 200 people showed up out of which 30% came because of social media announcement.