01 — Project details/brief
m.Stock, backed by a powerful Korean finance house Mirae Assets, is a fairly new trading application in India.
Unlike other trading apps, m.Stock offers a unique USP of Zero Brokerage for life across all products.
Promote this feature/USP in a bold and unique manner for social media.
02 — Creative process
To tap into the emotion attached to paying brokerage, i.e., the pain.
And, draw parallels with resonating painful scenarios to make it relatable and easy to consume.
This thought gave birth to the campaign line -
Paying brokerage is equally painful.
Bid goodbye to this unwanted pain called Brokerage. Whether it’s ✅Equity delivery ✅F&O ✅Intraday, or ✅Currency
Be it: ✅Equity ✅Currency ✅F&O, or ✅Intraday With m.Stock, you'll pay ZERO BROKERAGE for life across all products.
We understand your pain. 😢 So, be it ✅Equity ✅Currency ✅F&O or ✅Intraday With m.Stock, you'll pay ZERO BROKERAGE for life.
03 — Results
With this campaign, we were able to redirect 100+ people to the brand's website. The campaign was well received with 2000+ likes, 100+ comments, & 50+ shares.
100+
visits to website
2000+
Likes
50+
Shares