Automobile: Volkswagen Services - Social Media Campaign

01 — Project details/brief

Create a bold anti-counterfeit campaign (social media) that encourages Volkswagen customers to verify the authenticity & genuineness of the spare parts before fitment.

02 — Creative process

To highlight & bring out the long term ill effects of using fake parts while giving the customers an easy solution on how to spot & avoid fake parts.

The idea was to associate the perception of silliness with the act of buying a counterfeit product.
And, this gave rise to the campaign line -

If it's not genuine, it'll show.

03 — Results

This campaign garnered
4k+ likes, 100+ comments, & 50+ shares on social media making it one of the most successful campaigns for Volkswagen Services (India) leading to 15% increase in website traffic.